The old business adage "people buy from who they know" is still true.
Business Cards
Having a photo on a business card is simply a must have for all entrepreneurs! Your business card is your own personal billboard so why not make work for you. A good business portrait always makes a business card stand out from the crowd and it gives your new contacts a great way of remembering you.
Your web site
Include business portraits on your "ABOUT US" and "BIO" website pages as well as your company blogs. If you have a large staff consider including all of their images on the website as well. Your business portrait builds familiarity with prospects and reinforces the connection your client has with your company.
Social Media
Always include a professional created business portrait in all of your social media profiles. Snapshots and cell phone photos reflect poorly on your professionalism. A professionally photographed profile photo presents you as a true professional that should be taken seriously.
E-Mail and Sales Letters
Consider using a headshot or a business portrait on your letterhead and emails. By including your image the reader begins to make a personal connection with you. Market research shows that a letter with a photo is more personal and unforgettable making it harder for your prospects to ignor or discard.
Public Relations
Establish a habit of sending out images with every news release and announcement. Every promotion, retirement, award, and new hiring should be accompanied by a professional business portrait. The addition of a high quality image with your press release increases the chance of publication dramatically.
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